Client: Washington Dept. of Health
Agency: C+C
ROLE: Art Direction, Lead Design
Remote video art direction and interactive website, print ads, factsheet, and social carousel targeting misinformation around the COVID-19 Pandemic.
When research showed more than 60% of Washington’s Hispanic and Latino population remained unvaccinated for COVID-19, the state Department of Health partnered with C+C to create a unique, culturally-informed approach to help increase vaccination rates by targeting misinformation with the in-language Verdades Del COVID print and digital campaign.
The interactive website design was a tall order of parallax scrolling illustrations working to cover up the COVID misinformation as soon as one scrolled to read the whole myth [keeping in spirit with the campaign’s predecessor video I art directed remotely for pre and post production.) Major props to Jennergy for their web development work.
Homepage Myths
Print ad appearing in various community media outlets
Photographer: Marco Bollinger
Website footer graphic linking to more video resources from WA Dept. of Health’s growing collection of in-language medical expert testimony filmed throughout the early years of the pandemic.
Social Carousel - English
Social Carousel - Spanish
Bilingual factsheet available for download HERE
This work earned our C+C team and video production partner INVISIBLE COLLECTIVE Northwest Regional Emmys!