Concepting, art direction and design for a two part Spanish-language PSA campaign centered around the safe use of – and safer alternatives for – Bleach.
PHASE 1: Research had shown the target audience was hesitant to stop using bleach now more than ever because of the pandemic. So instead of a push to stop using it, C+C focused Phase 1 of the campaign’s messaging around ways to use bleach safely.
PHASE 2: After establishing Phase 1 messaging around how to use bleach safely, we used Phase 2 of the campaign to focus on recipes for safe alternatives to bleach that the audience could make at home.
Recipe sheet to print from the landing page, hand out at events, and include in Safer Cleaning Kits.
