CLIENT: KING COUNTY METRO
AGENCY: C+C
ROLE: ART DIRECTION, video storyboard ART AND LEAD MATERIAL DESIGN
Art direction, hand lettering, digital & print production for King County Metro. Designed to bring attention to upcoming route changes as well increase sign-ups for their ORCA digital fare system. Campaign was revived in October 2020 for new routes in 5 additional languages.
8-panel mailer sent to over 100k Seattle-area homes
Transcreated event handout cover lettering in Chinese and Spanish
Large pop-up event booth banners
